HANk sauce X ocean casino 5th anniversary Collab

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In 2023, I was approached by Hank Sauce to design a limited-edition label for their collaboration with the Ocean Casino in Atlantic City, NJ, celebrating the casino’s five-year anniversary. The goal was to create a design that captured the essence of Atlantic City—its energy, its nostalgia, and the iconic visuals that define the shoreline.

The casino’s unique silhouette was a non-negotiable focal point, along with key landmarks such as the boardwalk, the beach, and the ferris wheel. I brought these elements together using my hand-drawn illustration style, giving the label a lively, textured personality that reflects both Hank Sauce’s brand and the spirit of AC. The result is a commemorative label that feels vibrant, coastal, and unmistakably Atlantic City.

In Fall 2025, Ambler, PA’s first tavern, approached me to redesign their food and bar menus as they rolled out new cocktails, updated food items, weekly specials, and a refreshed happy hour. KC’s is a long-standing staple of the Ambler community with a rich visual history, centered around their logo featuring Jerry Garcia’s four-fingered hand.

To honor that heritage, I incorporated additional Grateful Dead–inspired elements, including Terrapin Station–style turtles that also nod to the large turtle mural inside the space. KC’s is equally known for its distinctive brick walls, so integrating a brick pattern into the menu backgrounds felt both natural and true to the environment. The final designs aim to balance nostalgia with clarity, giving KC’s a cohesive and refreshed visual identity that still feels authentic to them.

While working in the restaurant industry, I began noticing trends in how different establishments approached their social media and marketing materials. I used these insights as an opportunity to develop a full brand concept—both to explore my own creative direction and to deepen my understanding of how effective food-industry branding functions. Thus Wonderbun was born!